I worked as a volunteer and as the marketing director at White Lotus Farms for the past several years. I worked with the team out here to design a logo, typeface and branding components, and developed and implemented our advertising, PR, social media and sales strategy. As a long time volunteer and member of the community here at the farm, this has been an intensely personal project.
In 2015/2016 I created two fonts for White Lotus Farms, ‘Lotus Gothic’ and ‘Lotus Script’. Each letter was hand drawn with pencil, scanned and brought into TypeTool to generate an Open Type font.